Digital Marketing Coordinator (E-commerce)

Good content and clean data both matter at this craft beverage brand in Bethlehem. It suits someone who likes knowing exactly what a good day's work looks like.

Home base is a craft beverage brand on the Bethlehem side of Free State. Overtime comes up in peak season and is paid.

• Build email campaigns and segment lists on a CRM such as HubSpot or Mailchimp.
• Brief photographers, printers and agencies and check proofs.
• Write captions, blogs and product copy in a clear local voice.
• Run keyword research and on-page SEO fixes on the website.
• Handle opt-ins and unsubscribes so the lists stay POPIA compliant.
• Design posts and short videos in Canva or Adobe tools.
• Plan a monthly content calendar across Instagram, Facebook, TikTok and LinkedIn.

• At least 2 years of hands-on social or digital marketing
• Good written English with sharp proofreading
• You can read a dashboard and explain what the numbers mean
• A portfolio of campaigns, posts or sites you worked on
• Hands-on with Meta Business Suite and Google Ads

• WordPress or Shopify experience
• Basic video editing in CapCut or Premiere

• Laptop and data allowance
• Hybrid work with two office days a week
• Budget for courses and certifications

• Tailor two sample posts to the brand you are applying to and attach them; it gets you noticed quickly.
• Link your portfolio in the first line of your CV; hiring managers click it before reading anything else.